No risk messages are risky: Chipotle still doesn’t get it
barfblog, by Doug Powell, July 19, 2017
I played hockey today, had an early evening nap – my partner is a saint – and then stayed up late so I could be on news radio in San Francisco at 6:20 a.m. their time -- KCBS All News 740 and FM 106.9 -- trashing Chipotle.
I said I wrote a book 20 years ago – Mad Cows and Mother’s Milk – that concluded no risk messages were really risky.
Yet here’s Chipotle, with their chief-science thingy, saying “Norovirus does not come from our food supply.”
As Chapman noted yesterday, there is on average one outbreak of food-related norovirus every day for all 365 days of the year in the U.S.
And rather than provide supporting statements for their claim, Chipotle took to Twitter to proclaim such insights as, “Why be full of potential when you could be full of burritos?” and “Summertime sadness is when you forget your guac.”
Al Gore had only just invented the Internet for everyone else when Mad Cows and Mother’s Milk was written.
Today, consumers demand data-based assurances, not platitudes.
I miss Phil Hartman (also born in Brantford, Ontario, Canada).
This scene from News Radio reminds me of when Chapman visited Kansas and shit for a couple of days because he had Campylobacter.